Category: Business Enterprises (page 1 of 2)

TOkyo SHIBAura Denki name changed to K I O X I A

The coined abbreviated historic founders’ name of T O S H I B A Memory announced in April 2022 their brand name change to Kioxia.


  • The new name is a commingling of the parent manufacturing company’s home language of Japanese and Classical Greek, to form a smooth tone, a sleek unique global name that will ‘be heard above the herd’ of their competitors.
  • K i o k u is Japanese meaning memory
  • A x i a is Greek denoting value
  • End result equals K I O X I A
  • So how do we say it in Global English: Key-oh-koo-she-uh
  • Spelled out in Japanese it’s キオクシア (My thanks goes to the pronunciation guidance from a resident Japanese speaking Naming Consultant colleague.)
  • On their website, they have ニュース beneath the name. By merely looking at the graphic image of that word as a non-Japanese speaker I read it (with a tongue in cheek quip) as ‘equals 1 name from 2 words’.

Why the name change?

Damage limitation to a global name that incurred a massive financial disaster investment in the American nuclear reactor industry and as a result, suffered a tarnished brand image.

Now Toshiba has a complex infrastructure and a nightmare of a headache to bring all their global companies of varying names from creation or from mergers and amalgamations to all fall inline under the new and I’m sure what is going to be an eye-opener of a strong, unified umbrella shouting out Kioxia.

One of the European companies to undergo a radical name change is OCZ Storage Solutions Ltd in the UK. The OCZ part of the name flies out of American parentage originally. Yet the ‘Storage Solutions’ is very generic and to someone not in the know, it could imply any kind of general storage and not necessarily Memory. Thus, metamorphosis has seen Kioxia Technology UK Ltd emerge.

On the continent, the formerly Toshiba Memory Europe GMBH embraced their new name as Kioxia Europe GMBH


Product Branding Architecture.

The innovative new-look corporate logo of a silver Kioxia is refreshing – encircling cleverly the different and individual product colours of magenta, light green, orange, yellow, white the light blue, and black writing enhances the final touches of the brand image “Communication colours.”

The reasoning behind the colour branding is to make them highly recognizable and customer friendly so they can select and recall quickly the right product for their specific memory application solutions.

Kioxia Aim

The heritage foundations of the mature Toshiba still exists but this progressive memory technology is the new growth and the core creating uplifting choice experiences to be the world leader of ever-evolving Memory.

Under Covid-19 Conditions

More and more people are being forced under Covid-19 virus lockdown restrictions to stay safe at home and need to continue work online remotely from their normal workplace. They need a product that is reliable for their comprehensive Memory Portfolio.

Kioxia is so dedicated to expanding their new brand and customer needs they have continued manufacturing at two plants in Japan: Yokkaichi Plant and Kitakama Plant even while the Japanese government extended the State of Emergency across the whole country.

October 2019 they formally altered the company name but all the marketing and opening out globally was planned for April 2020, and they tried not to succumb to the Covid-19 pandemic as a deterrent to their evolving new Memory businesses. Yet their care and safety to those employees on the production lines have been increased, monitored, tested, and is paramount to the Corporation of Kioxia.

(C) 2020 Brighter Naming and Rosie Reay: Naming Alphabet Soup 101

Fair Exchange Xerta

Fair Exchange Xerta – Catalonia and afar

Xerta or Cherta they are one and the same place, however this service is not limited to the friendly village along the canal and the River Ebro, it is open to Spain. After all we have Fedex, Correos (buyer collects or pay postage.)

This is an open group set up on our best e-friend and confidante  a.k.a. Facebook. Here is another innovative lady in southern Catalonia, moving and shaking, inspiring us all to post our items for exchanging.

In the festive spirit, there is more – it is free of charge and with Maggie’s blessing, in serving the community.

What you have to exchange need not be mega big or exceptional, but it may be just what someone else is looking for. The old adage of  bartering and swapping prevails.

“Fair enough,” I hear you say, “but what if I have what they need, yet do not want the exchange they are offering?”

“It is very easy and straight-forward. Talk to them. Persuade, debate, exchange, recycle, haggle, swap, sell or give freely.” After all, we are in the season of giving and goodwill.

There is another angle to this Fair Exchange Xerta group; you need something but they have nothing to exchange. Fair enough – put forward your request politely and be honest in what your budget limit is subject to your approval of goods.

Now this is a very interesting angle; you wish to promote an event or have a business(one ‘man’ or corporate) and want to promote your products or services. This is a novel outlet to get your business out there in less than the 30 second elevator pitch. The charging is done on a sliding scale to suit the client –  be it weekly, monthly, tri-monthly, or sixth-monthly, annually or a one off.

Please contact Fair Exchange Xerta on Facebook or email


Costa Woman online – something for every woman living in Spain.

In order to spread the word the Welcome on this site says it all: “Costa Women is a social community and business networking group for women living in Spain to share friendship, support and provide knowledge about living in this vibrant country.”

There are so many different groups already in operation from Writers to Green fingers and so on. On the other hand why not join up and form a group that is prevalent to you. You will definitely receive support and will make many new friends and colleagues.

This is  a wonderful  platform for networking your own interests and business, then going onto to hook up with them on Twitter, (@rosiereay), Facebook and LinkedIn.

You also receive a monthly newsletter and you can advertise and promote local events fiestas and write abut anything, not sordid nor derogatory prose.  I’ve homed in on other members blogs and have found empathy and friendship with ladies in other parts of  Spain. It is so interesting to see how other people live their lives and become part of their environment. It amazes me daily as I continually marvel at finding out something new or learning about  somewhere else.

Yet, you don’t  leave behind your old friends as once you are a member you can invite them to join. It is brilliant!

 Rosie Reay  from Catalonia, Costa Daurada  would love to see more people from our comargue on there. It is not just for the charming and delightful ladies of  the southern costas. You may even find friends on there you know already.


Tortosa – supermarkets compete on opening times

Tortosa is becoming inundated with supermarkets. On one hand it is inspirational that these food giants are still expanding during the crisis period. On the other hand, how are they going to encourage more shoppers through their doors when there is such high unemployment? At the end of the day there is only so much money in anyone’s pocket to spend on food.

So it was with interest I notice the different supermarkets are staggering their opening and closing times to widen the catchment area. This is good news for Expats who like to shop early, later or even on a Sunday.

Carrefour down by McDonalds opening hours are:
Monday to Saturday – de lunes a sabada
09:00h – 22:00h
and the best news is they are open on Sundays and holidays – Domingoes y festivos de apertura:
09:00h – 15:00
Carrefour Market
Carretera de Tortosa, 43500 Tortosa
977 51 03 30 ‎

HiperSimply (aka Sabeco) you get an extra half hour : Monday to Saturday
09:00 -21:30

Mercadona in front of Aldi down the road from McDonalds opens at:
09:15hrs – 21.15

C-42 Tarragona / Valencia, BARRANC llet – Tortosa

Here is a very handy link not just for the other “10” food halls but other opening hours of shops in Tortosa or choose your town – choices and more choices

Tortosa 20 minutes off the coastline

Choices of 10 food halls


© 2012 – All rights reserved –

Is it safe to talk branding again?

More and more people are daily re-thinking their employment options  after cut-backs, re-trenching and lack of replacement employment out there -irrespective of which town, village or country they live in.

So what are they doing about finding a remedy to having gainful employment?

Folk are setting up small Expat businesses after relocation to live their dream. Some may have run a business of their own before. Others it might be a totally different, sometimes exciting and more often than not scarey at all the facets one has to consider.

Man is not an island and we can’t be all things at all times no matter what walk of career-life we have travelled from and studied in.

Marketing and branding may be a whole new ball game to you. It more than crafting a few lines for an advert, blog or making your own website.

This book is the latest from a wide range from the pen of the SilcionValley marketeer-author-speaker at:

This book is geared for smaller businesses or start-ups, maybe you’ve formed a new partnerships just starting out with marketing your company, yourselves or your product and hopefully, product range too.

This is a valuable business must-have tool to your future success.

How to do it. By people who have done it.

Bought the land but nowhere to live?

I know of a solution to your predicament.

I’ve close friends returning to UK and they have the most amazing and comfortable mobile home for sale in beige and green trim with full window shutters and beautifully maintained.

When you walk inside it you will be amazed at the homely 2 bedroomed, full bathroom, comfortable lounge and fully fitted diner-kitchen.

There is more!

All furniture is included in the price.

Still more! Washing machine, dryer and gas cooker as well as fridge Freezer also included in the price.

The bottomline: 20,000 euros. This price is so good and less than 50% of the full price.

Located along the Ebro River on the outskirts of Benifallet off the C12 in Catalonia.

The buyer must collect and transport it.

Call Tracy or John  977 260 119

Do I write or do I weed?

“I´ll make your tea and toast in a minute, Mom,” I say, without looking up from the keyboard. That was an hour ago. Mom had quite happily dosed off in her chair with the warm sun rays lighting up her very good mop of hair for 84 years of age. Oh well, I was never cut out for all this  nursey-carey larkey stuff. Anyway, she is fed and watered now, so back to the question of the day.

Do I write or do I weed?

The voice of practicality commands, “Weed girl. Get them weeds up before the earth is sun baked and rock hard!”

The voice of emotion whispers, “Sod the weeds! Write away to your hearts content. The weeds will still be there tomorrow. Write while the ideas are tumbling about – that fountain of ideas may not be flowing tomorrow. Never waste an idea. Write it down. Write it now!”

Okay, okay, I hear you both. Write first and weed later – maybe or maybe not.

I had oodles of email from my writers’  and Expats groups to catch up on. This is not a complaint, mind you, I do enjoy them. I do learn an awful lot from them. I relish hearing the debates between  professional writers of all different calibres. I feel like I am on a steep learning curve on some of the discussions. I am not feint-hearted. I hear what they are saying. I mull it over (while weeding, when I do eventually get outdoors) and often think  “Hey, that idea / style  might just work in another series in my Chimona Chronicles.Mmmmh…”

Chimona Chronicles: How kelvyn got his name

Chimona Chronicles: How kelvyn got his name

When I first moved to the Ebro River Valley I felt starved of intellect momentus. I craved discussion and debate outside the normal Expat lament of dodgey builders and not quite British building materials. I soon tired of eavesdropping and hearing the character assasinations of fellow expats, “If you are a fisherman first by definition,  then of course you are a bona fide brickey, plumber, sparkey or lumberjack!”

My sons then home on leave, hooked me up to Facebook and I can track them wherever the MOD send them. Aha! I also became a Scrabble-maniac, but my sons beat me into a word pulp, but I am not a quitter. I have made very good friends of  like minded lingusitics stature around the world and just good friends, old and new, who love to play for fun. You needn´t feel lonely out here. It is also a great place to share your photo albums and reunite with long lost classmates ( I know I have found mine from South Africa – be then scattered around the world) and even mislaid cousins – one is settled in New Zealand. Now I never did get to new Zealand. I wonder what she would say I turned up one day like Dick Whittington.

Another great source of inspiration, both mentally and inspirational for writing and contacts have been joining It is so easy to do. All you need is an email address and a password and slowly you develop your profile, or edit it as you see fit to do. I have found a huge cluster of other Expat writers and writers of children books on there. Illustrators and publishers abound to. You can choose which groups you wish to belong to under the Category you have assigned yourself to. Often my friends on LinkedIn are my friends on Facebook too. These casual social networks can interlink with the more professional ones. If you are wearing the entrepeneur cap or would aspire to be one,this is just the place to share your views and ask questions or start discussions. You will be amazed how the right and brighter people home in to help you.

Not quite sure if I did ever answer my rhetorical question: Should I write or should I weed?

Oh well better show willing…Weeds Attack! Attack!

Californians Naming Guru discovers HiperSimply -Ferreries Tortosa

Recent overseas tourists were having great fun with pronouncing and mispronouncing Catalan names. We must give them some slack. After all, they hear Latino Spanish  day in, day out along the San Francisco Bay area. Mind you it was interesting to read the log on their slant of the renaming of Sabeco.

Now Mums and Dads with hyper kids this summer may stroll on leisurely down the refurbished and wider aisles of the old Sabeco, with its new name for supermerkat or abbreviated as súper in Catalan. ( Note: when the word is used in full it drops the accent over the “u”).

The marketeers have seen fit to simply call it HiperSimply.

Now “h” in the Catalan alphabet is called hac. Exemples (Examples)= hola, hivern. However, the h is silent. So how would they pronounce it – I -per-sim-pli? Whereas, the Expats Anglo-Saxons would merely say –Hi -pe-sim-plee and not even utter the r in the middle.

It is pleasing to drive pass the car park now and see the vibrant green and yellow and dash of red on their logo. The logo is bright and cheerful. We love it! The green of the agricultural orchards  kissing the banks of the Ebro River, the yellow of the wild flowers and sun-kissed valleys and the red for the setting sun adorning our mountains in teh cool of the evenings  – or is it simply “ketchup red”?

Perfect just perfect!

The cynics utter it is just a tax fiddle! Why? Sabeco and those Sabeco Sambo’s, the old name is tired and what does it mean anyway? Bringing all its branches under the family umbrella of HiperSimpli will be strength and sustainability to its brand. Besides, to the competitors like Carrefour, who seek expansion into a super duper hyper store off the C42, it shouts -“We are still out there in front with you guys!” Eroski have bought into Caprabo and their brand has nowtoo been enhanced with new investment and more experienced European partnership.

Competition is good for everyone.

p.s. Remember to change your old Sabeco bonus point card at the Information desk for a new HiperSimply card.

Miss Sunday shopping? English goodies available this Sunday.

Dreading the queues and crowds of Saturday supermarket dash in the Lower Ebro Valley or Montsia? Well lets lighten your load today.

This Sunday is the 2nd Sunday of month, when the amicable Brian Parkins holds his gathering of the Expats and locals at Casa Madera, off Camino Terrapico for his International social club, on the outskirts of Roquetes and Raval de Christ. Just follow the luminated arrows when you turn off by the Cemetery.

Tim and Elisa (696 -894 – 134) will be displaying their wares up there of ‘your’ one-stop convenience British shop supplies. They also have a wide range of Curry paste now in stock. Come along and have a root. You will be surprised at their variety of English goodies. They are the best in town on prices on British stock. Obviously, they can’t carry all 2000 categories with them at one time, so if you don’t see what you want just ask them and they will deliver. On the other hand give them a call today and place your order and pick it up on Sunday morning from Casa Madera.

I don’t know if you are aware but you can place subscription orders with them for all your British magazines.

Perhaps, you yourself would like to try your hand at a carboot store. You are more than welcome just to turn up with what you have to sell. On the other hand, you made have a service or business that other people are interested in. Bring your flyers, bring your business cards, but above all else bring yourself and your friends or local neighbours. This is open to everyone and often you will here a range of languages burbling about.

A time to meet new and old friends. May be you chose just to sit in his fly free zone and listen to the banter. Feeling shy, lonely or need in of some company, you will receive a warm welcome and be surrounded by much laughter. Drinks and sandwiches are available. is proud to present Ebro.TV.

An initiative to promote the diversity of the Ebro region and also to build stronger community links has arrived.The new website, Ebro.TV, has been launched as a place to share videos, audio, photo’s, news and stories about the Ebro River Valley and Delta.

This is not just for the English community. This is for everyone! You can write in Catalan or Spanish. Dutch, German and French is okay too. There are certain groups setup already so please join in. Start your own group and display your interests or wares.

Photo Album and unlimited media uploads! Here’s your chance to show off all those snaps you have been taking. Let the world know what a wonderful place we live in! Please invite as many of your friends as possible.

With features too numerous to mention, from RSS feeds to photo ratings and a personal messaging system.
You can even signup using your current AOL, Facebook, Google, Yahoo or OpenID details.

So, if you want to boast about that Catfish you caught OR upload your latest karaoke efforts OR even just put up a photo / video of a property you have for sale, see you at www.ebro.TV!!

And it is all free!

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