Category: Who to call

ASTRA ZENECA – a brighter name for a brighter solution

Covid-19 Vaccine

Forthcoming vaccine out of Europe as a cure for Covid-19. A giant step forward in the right direction.

Do you ever pause and wonder how linguistic, international naming consultants come up with such awe-inspiring and memorable names?

Product Naming

Naming a great product brand and company names are not achieved by merely throwing random names into the magician’s hat and saying, “white rabbits” and hoping thé name hops across the polished boardroom table. Naming is a carefully crafted process with many years of in-depth knowledge, long hours of study and research into the etymology of word origin related to thoughts and ideas. These are usually requested by directives within the prospective Naming worksheet (hopefully supporting company documentation on product details/corporate images is forthcoming). However, with Start-ups, they may/may not have the marketing knowledge. 

Company Naming

This Covid-19 vaccine developed by Pharmaceutical company’s impressive name came about from a massive merger, of not only 2 great companies, but by design, they co-joined two historic names in the bio-medicinal industry. “AstraZeneca” is a made-up name, formulated by a Naming/Banding agency directed to discover a unique name, trademark free, which began with the first and last letter of our English alphabet letter. Furthermore, phonology must ensure memorability in the customer’s minds, while morphology consisted of no greater than three syllables and without an insulting innuendo in any language.

https://www.scmp.com/news/world/europe/article/3108924/astrazeneca-ceo-says-coronavirus-vaccine-could-be-ready-december

Yet, how did they originally come up with Two names👉 Astra+ Zeneca👈?

Hmm?😷👀👂🌟💢 👆💡

Zeneca was successfully formed in June 1993 by the demerger of the pharmaceuticals and agrochemicals businesses of Imperial Chemical Industries (ICI) into a separate company. Oct 17, 2019

Origin of zen

Zen means https://www.yourdictionary.com/zen

It is from Japanese 禅 (zen ぜん).

In Buddhism: A philosophy of calm, reminiscent of that of the Buddhist denomination. Zen focuses on awareness through the practice of meditation to become extremely relaxed and collected.

An approach to an activity, skill, or subject that emphasizes simplicity and intuition rather than conventional thinking or fixation on goals.”

Origin of astral

Astra has deep, poignant roots in the Greek Astron, meaning ‘a star’ = /ˈastr(ə)l/; pertaining to resembling the stars and the importance of astral navigation Also one of the five Greeks gods of the “Wandering Stars” Astra-Planeta = and Astraeus (god of the dusk); their spiritual beings; an existence linking to differing psychic and paranormal phenomena- of which the actual human body is considered a counterpart.

Conclusion

The Oxford counterpart for the Covid-19 seems to be racing against the clock to out-smart Astra Zeneca, as delivering the first vaccine against this awful pandemic virus. We don’t know for 100% surety which will have a more effective cure. Yet, what I do know, is that the name Astra Zeneca does stand out in the crowd and is not in lost in all the other generic names containing “Oxford”. Their name is co-joined. It is unique. It has longevity.

AstraZeneca logo 3D
Designed by Interbrand in 1999

Naming Alphabet Soup 101

(c)Rosie Reay and BrighterNaming

European Van Courier Ltd

-Spain-France UK-Ireland and back down to Spain again.

From a pick-up in one country, to a timely delivery drop-off at a doorstep in another and back again –the Van man that can– Alan Holt! Some of you may not recognize him as he is now all smooth, clean-shaven Yorkshireman.

However, this ‘new-normal’- look only enhances the character and integrity of this man. Alan is open, honest, fair-minded on his pricing, his service and does deliver in an efficient and assured timely manner. https://www.facebook.com/europeanvancourier

Currently, Alan is doing a very popular two trips a month. He will not only deliver in one direction but bring pre-arranged, synchronized cargo back on the home-run. Please give him notice as he fulls up pretty quickly. He is a very approachable guy so don’t hesitate to give him a call. (Usually replies within a few hours, as he may be driving.)Or drop him a line on :info@eurovancourier.co.uk

UK: +44 7823 596124

Spain: 0034-602577018

This is a perfect legally, registered and fully insured business, as well as all items, for your peace of mind. He is not flying under the radar. So your goods are safe. He is totally reliable and trustworthy.I personally received cargo delivered promptly to my finca here, near Tortosa, today. He was courteous, professional and helpful. I will definitely be using him again, but for a family box to be delivered to West Yorkshire, U.K., in late October.

“With decades of experience in the haulage industry, planning and transporting sensitive, delicate and high-value items throughout the UK and Europe, we have the knowledge and experience to move your items safely and efficiently from door to door. Whether you need us to transport documents in an envelope, house contents or a classic motorbike, we can transport it safely and efficiently. European Van Courier Ltd. provide you with a live tracking link, so you can monitor our vehicle throughout its journey, and you can message the driver directly to rearrange delivery.”

Basically, what he says, he does deliver!

Alan Holt pops up everywhere and you can now follow him on Instagram toohttps://www.instagram.com/europeanvancourier/.

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