Tag: Brighter Naming

Srixon golf balls

has a soft feel for both male and female professional and amateur players.

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The selection of which golf ball to tee-off with is a personal choice of the player. Srixon has them in both ‘notice-me’ yellow, snow-white or lady-pink, with an appropriate same-slogan on both – soft feel.

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The Brand name.

The golf product name is as important to the manufactures survival in this crowded global field, as to the players choice. It needs to be unique, modern, (even if it has evolved from the long parent company’s descriptive name) and of course, trademark clear! The spelling can be coined and unusual, by that it becomes memorable and identifiable! Yet, have a feel and tone in the name that flows implying the texture and potential of these golf balls in every swing-male or female.

So, where does the name Srixon come from?

Believe it or not, the Japanese parent company (Sumitomo Rubber Ltd, now SRI Sports Ltd), first manufactured rubber products since 1909 especially, motor racing tyres. So too did Michelin and Dunlop.

Sumitomo is a surname and their Marketing team soon realized that name would not fly, even though some surnames still have a place of longevity in the naming world.

How do you pronounce Srixon correctly?

Aside: I asked once again for clarification from my resident linguistic colleague in Japan.

ts スリクソン、surikuson (the ku is relatively quiet). So the main feeling is “slick” + “on”

Also, in Japanese, R and L are not easily distinguished from each other as there is only one sound they have which is similar to both of them. They often will mix these letters when translating to Roman characters, such as writing rice as “lice” etc.. so Srixon should have been Slixon if they had carefully considered the name for English speaking customers.

Global English speaking variations on the name Srixon.

These are for information (but please refer to the correct Japanese pronunciation above) to company directors and product managers how important it is to say your name out loud on the international markets before committing to the name on the table. You may not have a century to prove your brand worth!

Below are a few of the more common one’s heard around the golf fraternity

  • Sir-icks-on;
  • Sh-ryan;
  • See-ree-on;
  • Six iron -(Where did that come from as syllables are transposed?)

Conclusion.

I wasn’t seeking out Japanese words/products/names per se. I was merely fascinated by the spelling compared to how different continents would pronounce that morpheme “srix”. Fortunately, the mispronunciation has caused no harm in this case and the Brand is strong with world recognition and lasted over a century.

Furthermore, setting aside the Japanese prefix element the suffix “Xon” is a person’s first name that means “God is good” and is of Hebrew origin. It sounds like <Shon> but is common among modern-day naming of Asiatic children.

Srixon (always designing new products) holds the largest number of golf ball patents in the world! The product name works- it flies off the golf shelves as fast as it flies off the tees! It has that soft feel and tone to it. If you missed this golfparty.es because of ‘lockdown’ there will be many more supporting this strong brand name – S-R-I-X-O-N.

(c) Naming Alphabet Soup 101: Rosie Reay and www.brighternaming.com

TranQuini relaxes you just by name

Tranquini Drink products namingBorn in the beautiful high Alps and rivers of Austria, TranQuini® epitomizes the image of relief you look for in a refreshing,  revitalizing and calming drink. Even their tagline Positively Relaxed is prominent on all their packaging to help drive this message home.

Tranquil or tranquillity image – a perfect name with an international flavor that travels well across the globe and nestles in well throughout Europe, mingling among roots from all the romance languages – tranquilo(a), tranquilidad, (Sp. & It.) or tranquille(Fr.) where the mountains kiss the Mediterranean shorelines.

This product name is so easy to pronounce and remember, even though it is a coined word.  The drink has such a smooth name, that easily rolls off the tongue.  Indeed, a  memorably named new drink. I wonder if it tastes as good as it sounds!

TranquiniTwoPackFull of herbal extracts, tasty teas and natural fruit juices oozing with Vitamin B12 it delights, excites and re-enhances your positive energy levels while encouraging relaxation. Thus, it is a very clever marketing ploy that they package two cans in a gift box with a pair of flip-flop sandals, that silently shouts “beach time – let’s go unwind.” The alliteration expands more with the thought it creates of Tranquini – bikini time.

This is where a blend of product naming doesn’t fall far from the apple tree – the company name!

 by Rosie Reay

© Copyright 2017 and all rights reserved worldwide – Brighter Naming®

Posted in Branding, Consumer Goods, Food Names, Trademarks

Costa Woman online – something for every woman living in Spain.

In order to spread the word the Welcome on this site says it all: “Costa Women is a social community and business networking group for women living in Spain to share friendship, support and provide knowledge about living in this vibrant country.”

There are so many different groups already in operation from Writers to Green fingers and so on. On the other hand why not join up and form a group that is prevalent to you. You will definitely receive support and will make many new friends and colleagues.

This is  a wonderful  platform for networking your own interests and business, then going onto to hook up with them on Twitter, (@rosiereay), Facebook and LinkedIn.

You also receive a monthly newsletter and you can advertise and promote local events fiestas and write abut anything, not sordid nor derogatory prose.  I’ve homed in on other members blogs and have found empathy and friendship with ladies in other parts of  Spain. It is so interesting to see how other people live their lives and become part of their environment. It amazes me daily as I continually marvel at finding out something new or learning about  somewhere else.

Yet, you don’t  leave behind your old friends as once you are a member you can invite them to join. It is brilliant!

 Rosie Reay  from Catalonia, Costa Daurada  would love to see more people from our comargue on there. It is not just for the charming and delightful ladies of  the southern costas. You may even find friends on there you know already.

 

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