Tag: BrighterSpain

TranQuini relaxes you just by name

Tranquini Drink products namingBorn in the beautiful high Alps and rivers of Austria, TranQuini® epitomizes the image of relief you look for in a refreshing,  revitalizing and calming drink. Even their tagline Positively Relaxed is prominent on all their packaging to help drive this message home.

Tranquil or tranquillity image – a perfect name with an international flavor that travels well across the globe and nestles in well throughout Europe, mingling among roots from all the romance languages – tranquilo(a), tranquilidad, (Sp. & It.) or tranquille(Fr.) where the mountains kiss the Mediterranean shorelines.

This product name is so easy to pronounce and remember, even though it is a coined word.  The drink has such a smooth name, that easily rolls off the tongue.  Indeed, a  memorably named new drink. I wonder if it tastes as good as it sounds!

TranquiniTwoPackFull of herbal extracts, tasty teas and natural fruit juices oozing with Vitamin B12 it delights, excites and re-enhances your positive energy levels while encouraging relaxation. Thus, it is a very clever marketing ploy that they package two cans in a gift box with a pair of flip-flop sandals, that silently shouts “beach time – let’s go unwind.” The alliteration expands more with the thought it creates of Tranquini – bikini time.

This is where a blend of product naming doesn’t fall far from the apple tree – the company name!

 by Rosie Reay

© Copyright 2017 and all rights reserved worldwide – Brighter Naming®

Posted in Branding, Consumer Goods, Food Names, Trademarks

Bingo: Building That Bridge Back Home

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Which road will you take?

 

One of the biggest and most contentious scenarios anyone will have about living abroad, it’s the difficulty in dealing with a living situation that might not be as comfortable as what they’ve grown accustomed to. It’s not just a change of location; it’s also a change in culture, of contacts, and for all intents and purposes, of an entire way of life. No matter where people might move and no matter what the reason, finding the best way to adjust should be the first goal of anyone living abroad.

Here are some things to take into consideration for people planning, or thinking about, living abroad;

Make Use of Modern Technology
It probably goes without saying that with more and more people moving away from their country of origin in order for business reasons, it becomes even more important to keep contact with friends and family back home. Yet it’s surprising how many people still feel estranged despite how much modern technology has changed our lives. iPhone users can use Facetime to get in touch with relatives no matter where they are, while Skype is a great option for those without a smartphone.

Facebook, Twitter, Instagram, and so many other websites and apps have been bridging people effectively ever since they’ve been launched. While it might not be as good as actually interacting with friends in person, it’s all a matter of taking the initiative and making use of the tools that people have at their disposal to make expat life more comfortable.

Turn The Old Into Something New
Because people can only take so much of their old homes and lives with them abroad, it’s important to find new ways to enjoy old things. Even for something that’s rooted in so much history as community bingo, simply finding a room to go to online with old friends over the weekend can work wonders, especially with chat functionality enabled on some providers.

“I get the privilege of meeting so many different people from so many backgrounds and I see so many lives changed with huge wins!” Ellie, a Chat Moderator for Betfair Bingo, stated. A strong community, no matter where people end up, is what can make or break an experience entirely.

Move Outside the Expat Bubble
It becomes easy to gravitate towards something that’s pleasant and familiar, but when Englishmen are afraid of talking to anyone that isn’t an Englishman, or when an American expat family will only eat at McDonalds or other US-themed restaurants, it only makes it more difficult to adjust in the long run.

The modern day nomad will always have the problem of being neither here nor there, but the solution isn’t to create an insular life. Celebrate what makes the new location unique and special, get to know the people, and build a home wherever life might take you.

 

Fair Exchange Xerta

Fair Exchange Xerta – Catalonia and afar

Xerta or Cherta they are one and the same place, however this service is not limited to the friendly village along the canal and the River Ebro, it is open to Spain. After all we have Fedex, Correos (buyer collects or pay postage.)

This is an open group set up on our best e-friend and confidante  a.k.a. Facebook. Here is another innovative lady in southern Catalonia, moving and shaking, inspiring us all to post our items for exchanging.

In the festive spirit, there is more – it is free of charge and with Maggie’s blessing, in serving the community.

What you have to exchange need not be mega big or exceptional, but it may be just what someone else is looking for. The old adage of  bartering and swapping prevails.

“Fair enough,” I hear you say, “but what if I have what they need, yet do not want the exchange they are offering?”

“It is very easy and straight-forward. Talk to them. Persuade, debate, exchange, recycle, haggle, swap, sell or give freely.” After all, we are in the season of giving and goodwill.

There is another angle to this Fair Exchange Xerta group; you need something but they have nothing to exchange. Fair enough – put forward your request politely and be honest in what your budget limit is subject to your approval of goods.

Now this is a very interesting angle; you wish to promote an event or have a business(one ‘man’ or corporate) and want to promote your products or services. This is a novel outlet to get your business out there in less than the 30 second elevator pitch. The charging is done on a sliding scale to suit the client –  be it weekly, monthly, tri-monthly, or sixth-monthly, annually or a one off.

Please contact Fair Exchange Xerta on Facebook or email artofmakingmiracles@gmail.com

 

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