Tag: EbroVoice

TranQuini relaxes you just by name

Tranquini Drink products namingBorn in the beautiful high Alps and rivers of Austria, TranQuini® epitomizes the image of relief you look for in a refreshing,  revitalizing and calming drink. Even their tagline Positively Relaxed is prominent on all their packaging to help drive this message home.

Tranquil or tranquillity image – a perfect name with an international flavor that travels well across the globe and nestles in well throughout Europe, mingling among roots from all the romance languages – tranquilo(a), tranquilidad, (Sp. & It.) or tranquille(Fr.) where the mountains kiss the Mediterranean shorelines.

This product name is so easy to pronounce and remember, even though it is a coined word.  The drink has such a smooth name, that easily rolls off the tongue.  Indeed, a  memorably named new drink. I wonder if it tastes as good as it sounds!

TranquiniTwoPackFull of herbal extracts, tasty teas and natural fruit juices oozing with Vitamin B12 it delights, excites and re-enhances your positive energy levels while encouraging relaxation. Thus, it is a very clever marketing ploy that they package two cans in a gift box with a pair of flip-flop sandals, that silently shouts “beach time – let’s go unwind.” The alliteration expands more with the thought it creates of Tranquini – bikini time.

This is where a blend of product naming doesn’t fall far from the apple tree – the company name!

 by Rosie Reay

© Copyright 2017 and all rights reserved worldwide – Brighter Naming®

Posted in Branding, Consumer Goods, Food Names, Trademarks

Fair Exchange Xerta

Fair Exchange Xerta – Catalonia and afar

Xerta or Cherta they are one and the same place, however this service is not limited to the friendly village along the canal and the River Ebro, it is open to Spain. After all we have Fedex, Correos (buyer collects or pay postage.)

This is an open group set up on our best e-friend and confidante  a.k.a. Facebook. Here is another innovative lady in southern Catalonia, moving and shaking, inspiring us all to post our items for exchanging.

In the festive spirit, there is more – it is free of charge and with Maggie’s blessing, in serving the community.

What you have to exchange need not be mega big or exceptional, but it may be just what someone else is looking for. The old adage of  bartering and swapping prevails.

“Fair enough,” I hear you say, “but what if I have what they need, yet do not want the exchange they are offering?”

“It is very easy and straight-forward. Talk to them. Persuade, debate, exchange, recycle, haggle, swap, sell or give freely.” After all, we are in the season of giving and goodwill.

There is another angle to this Fair Exchange Xerta group; you need something but they have nothing to exchange. Fair enough – put forward your request politely and be honest in what your budget limit is subject to your approval of goods.

Now this is a very interesting angle; you wish to promote an event or have a business(one ‘man’ or corporate) and want to promote your products or services. This is a novel outlet to get your business out there in less than the 30 second elevator pitch. The charging is done on a sliding scale to suit the client –  be it weekly, monthly, tri-monthly, or sixth-monthly, annually or a one off.

Please contact Fair Exchange Xerta on Facebook or email artofmakingmiracles@gmail.com

 

Costa Woman online – something for every woman living in Spain.

In order to spread the word the Welcome on this site says it all: “Costa Women is a social community and business networking group for women living in Spain to share friendship, support and provide knowledge about living in this vibrant country.”

There are so many different groups already in operation from Writers to Green fingers and so on. On the other hand why not join up and form a group that is prevalent to you. You will definitely receive support and will make many new friends and colleagues.

This is  a wonderful  platform for networking your own interests and business, then going onto to hook up with them on Twitter, (@rosiereay), Facebook and LinkedIn.

You also receive a monthly newsletter and you can advertise and promote local events fiestas and write abut anything, not sordid nor derogatory prose.  I’ve homed in on other members blogs and have found empathy and friendship with ladies in other parts of  Spain. It is so interesting to see how other people live their lives and become part of their environment. It amazes me daily as I continually marvel at finding out something new or learning about  somewhere else.

Yet, you don’t  leave behind your old friends as once you are a member you can invite them to join. It is brilliant!

 Rosie Reay  from Catalonia, Costa Daurada  would love to see more people from our comargue on there. It is not just for the charming and delightful ladies of  the southern costas. You may even find friends on there you know already.

 

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