Category: Trademarks

OPPO…opportunities or something else

September 16, 2022 / Rosie Reay

Testing out this name publicly on professionals, technical, computer geeks orientated and otherwise, in Europe I asked the question: “What does the company or product name OPPO mean to you?”

This was presented in their home language. I was either met with shrugged shoulders of zero recognition or as one suggested it would be a great name for a cat or a Great Dane. (No offence intended it was their knee-jerk response.)

Did you know OPPO has been sponsors for Wimbledon Tennis, FC Barcelona in the past? They were visibly surprised.

Do you know who they are sponsoring now? No idea.

Guess I never asked any video gamers who use GAME SPACE (130 million users across 40 countries) or followers of League of Legends.

https://nexus.leagueoflegends.com/en-us/2019/09/oppo-joins-lol-esports-as-new-global-partner/

Yes, League of Legends has a new sponsor. Who else other than one of the most reputable telephonic company in our universe. The fusion between LoL Esports and OPPO, the market-leading firm of the Chinese conglomerate BBK Electronics, which has become its first global partner within the Smart telephone industry.

For quite a few years now, OPPO has channelled a good portion of its endeavours towards the arena of video games. They´ve already incorporated the system Game Space on the brand’s terminals .

So is it still a good name if no-one locally knows about you? But they do know about League of Legends.

Is it still a strong brand name, but the marketing team has missed the mark or the tagline is not descriptive enough?

What happens when the sponsored event overshadows the brand name of the sponsor or is lost in the stampede or is it? I am sure the parent company of OPPO are not concerned about their name being tarnished by a few Europeans who do not know them. Their corporate investment must be huge and and full risk assessment carried out before hand.

League of Legends https://www.leagueoflegends.com/es-es/ all three major esports events, as it is often referred to will have major world coverage , so let us see their marketing team putting OPPO up in lights.

Perhaps, there are other things coming into play here on the global market that is not obvious to English speaking countries, but is so obvious in the land of origin – China or people who speak Mandarin.

Since 2016 in China, OPPO was declared the biggest smartphone company, selling their phones at over 200,000 retail stores. 2019 became the top smartphone in China, thereby being ranked as No.5, in worldwide market share.

Guangdong OPPO Mobile Telecommunications Corp., Ltd, trading as OPPO, is a Chinese analog or digital equipment manufacturer with their headquarters Guangdong at Donnguan -the Pearl River Delta. Smartphones, smart devices, audio devices, power banks, and other electronic products adorn their vast product line. The company has expanded rapidly to 50 countries since filing in 2001 their brand name OPPO (registered 2003).

Etymology:

Strange, I know, but I am passionate about etymology and linguistics. It is amazing what your eyes first read, as a voracious and fast reader, and not necessarily the word in play. I saw HIPPO…Yet, Hippo ( abbreviation of hippopotamus) has nothing at all in common with a company name OPPO, other than the parent company is extremely long with multiple names relevant to its location and founders and it has an affix mentioned twice as PO.

I like the affix -PPO as it different and the double P implies stress in pronunciation.

OPPO = also resonates with the much used colloquial expression for opportunities or your options;

=oppo/ˈɒpəʊ/ noun -informal British meaning a colleague or friend, “an old oppo of mine;”

= oppo in politics refers to the opposition party or opposition research

PO = The Po (/poʊ/ POH, Italian: [ˈpɔ]; Latin: Padus or Ēridanus; Ancient Ligurian: Bodincus or Bodencus) is the longest river in Italy and a long way of China;

= British abbreviation for the Post Office

OP= abbreviation widely used into two avenues:

= OP refers to a medical surgical procedure. It may be plural as OPS;

=OP(s) in USA & UK military jargon when on a Tour of Duty.

Guangdong OPPO Mobile Telecommunications Corp., Ltd – definitely a name to be reckoned with in Smartphones and gaming applications.

Naming Alphabet Soup 101

(c)Rosie Reay and BrighterNaming

ASTRA ZENECA – a brighter name for a brighter solution

November 12, 2020 / Rosie Reay

Covid-19 Vaccine

Forthcoming vaccine out of Europe as a cure for Covid-19. A giant step forward in the right direction.

Do you ever pause and wonder how linguistic, international naming consultants come up with such awe-inspiring and memorable names?

Product Naming

Naming a great product brand and company names are not achieved by merely throwing random names into the magician’s hat and saying, “white rabbits” and hoping thé name hops across the polished boardroom table. Naming is a carefully crafted process with many years of in-depth knowledge, long hours of study and research into the etymology of word origin related to thoughts and ideas. These are usually requested by directives within the prospective Naming worksheet (hopefully supporting company documentation on product details/corporate images is forthcoming). However, with Start-ups, they may/may not have the marketing knowledge.

Company Naming

This Covid-19 vaccine developed by Pharmaceutical company’s impressive name came about from a massive merger, of not only 2 great companies, but by design, they co-joined two historic names in the bio-medicinal industry. “AstraZeneca” is a made-up name, formulated by a Naming/Banding agency directed to discover a unique name, trademark free, which began with the first and last letter of our English alphabet letter. Furthermore, phonology must ensure memorability in the customer’s minds, while morphology consisted of no greater than three syllables and without an insulting innuendo in any language.

https://www.scmp.com/news/world/europe/article/3108924/astrazeneca-ceo-says-coronavirus-vaccine-could-be-ready-december

Yet, how did they originally come up with Two names👉 Astra+ Zeneca👈?

Hmm?😷👀👂🌟💢 👆💡

Zeneca was successfully formed in June 1993 by the demerger of the pharmaceuticals and agrochemicals businesses of Imperial Chemical Industries (ICI) into a separate company. Oct 17, 2019

Origin of zen

Zen means https://www.yourdictionary.com/zen

It is from Japanese ç¦… (zen ãœã‚“).

In Buddhism: A philosophy of calm, reminiscent of that of the Buddhist denomination. Zen focuses on awareness through the practice of meditation to become extremely relaxed and collected.

“An approach to an activity, skill, or subject that emphasizes simplicity and intuition rather than conventional thinking or fixation on goals.”

Origin of astral

Astra has deep, poignant roots in the Greek Astron, meaning ‘a star’ = /ˈastr(ə)l/; pertaining to resembling the stars and the importance of astral navigation Also one of the five Greeks gods of the “Wandering Stars” Astra-Planeta = and Astraeus (god of the dusk); their spiritual beings; an existence linking to differing psychic and paranormal phenomena- of which the actual human body is considered a counterpart.

Conclusion

The Oxford counterpart for the Covid-19 seems to be racing against the clock to out-smart Astra Zeneca, as delivering the first vaccine against this awful pandemic virus. We don’t know for 100% surety which will have a more effective cure. Yet, what I do know, is that the name Astra Zeneca does stand out in the crowd and is not in lost in all the other generic names containing “Oxford”. Their name is co-joined. It is unique. It has longevity.

Naming Alphabet Soup 101

(c)Rosie Reay and BrighterNaming

TranQuini relaxes you just by name

April 4, 2017 / Rosie Reay

Born in the beautiful high Alps and rivers of Austria, TranQuini® epitomizes the image of relief you look for in a refreshing, revitalizing and calming drink. Even their tagline Positively Relaxed is prominent on all their packaging to help drive this message home.

Tranquil or tranquillity image – a perfect name with an international flavor that travels well across the globe and nestles in well throughout Europe, mingling among roots from all the romance languages – tranquilo(a), tranquilidad, (Sp. & It.) or tranquille(Fr.) where the mountains kiss the Mediterranean shorelines.

This product name is so easy to pronounce and remember, even though it is a coined word. The drink has such a smooth name, that easily rolls off the tongue. Indeed, a memorably named new drink. I wonder if it tastes as good as it sounds!

Full of herbal extracts, tasty teas and natural fruit juices oozing with Vitamin B12 it delights, excites and re-enhances your positive energy levels while encouraging relaxation. Thus, it is a very clever marketing ploy that they package two cans in a gift box with a pair of flip-flop sandals, that silently shouts “beach time – let’s go unwind.” The alliteration expands more with the thought it creates of Tranquini – bikini time.