Tag: Brighter Naming

QUDINI – queuing solution applications

April 8, 2021 / Rosie Reay

Houdini-QUDINI

The ‘Houdini ‘ for resolving all your business queuing challenges, whether it is systematical or in person. This may be for example in the supermarket social distancing access ‘Green Light’ entrance and monitoring the queues (especially under Covid-19 restrictions in the UK).

Qudini software gurus have advanced their system even further. You no longer need to stand in line for the arduous length of time and brazen the climatic elements. Their mobile/cellphone ever-evolving options enable you to tap into the DIY store/supermarket programme in order to book your spot – the next in the queue. You are given a user-specific code for that shopping moment experience. They inform you of approximate time delay; notify you when it is your turn to leave your vehicle; pick up your shopping trolley/cart; show your identification code (as allocated by Qudini on your mobile) and you enter obligatory masked(!) to a happy, safe, uncrowded, shopping experience.

Houdini was not just an escape artist by magic. No! He carefully thought out each step to analyze the problem of entrapment and restriction. Every disentanglement was done in a pre-studied order, timing and method to emerge successfully free without causing harm to himself, other stage members or his awestruck audience of followers and non-believers.

Retail Choreography – a business-critical strategy

Yes! Qudini has nailed it as being the retail choreographer. They have formed awe-inspiring robust and compelling order to glide us in authoritative sequences across versatile and ever-changing stages. Thus we are able to embrace the changes we face in the ‘new- normal’ business world encountering diverse pandemic, cultural and environmental adjustments.

Name style, origin and tone

Thus, it is ever appropriate for the company to settle on a coined name of the two strong words Queue + Houdini= Qudini [ Cue/dee/nee]or [Kew/di/nee]. The tone and image of the name create the delusion of escaping from the problems surrounding a never-ending, exasperating queueing system. The play on words is puny and memorable.

In the UK we are brought up with the decorum of standing in a queue in an orderly fashion. In the USA you stand in line – same difference. Now in Spain, they have a whole different system of standing anywhere you choose and merely say: ¿Quién es el último? (Who is the last?). Yet the name is portable and easily enunciated by non-English speakers as [koo/di/ni.] In Mandarin Chinese they have the “qu“in 出去 chūqù, which interesting means to “go out.”

The letter q is of undetermined origin, stemming down from an Egyptian hieroglyphic sign appearing like a looped rope leading on to the shape of a twinned loop detected in ancient Semitic calligraphy.

The Romans had attained the early Greek habit usage of koppa for a k sound before u and adapted the sign to a more rounded shape with a curved tail. In this style, the letter Q evolved from Latin into English. Thus, many words in English have the prefix QU.

Many companies have utilized this prefix QU to create unique names and an assured market place over the course. To list but a few are Quaker oats, Quick Books, Quest Softech (India) Ltd., Quintegra Solutions Ltd, or even the Chinese like Qunar (去哪儿 / qù nǎ ér) and Quiksilver (极速骑板 / jí sù qí bǎn). Now, we add Qudini to the special Q-name list.

Quality of a Company’s brand

In order for a name to have that quintessential appeal in their trademark registration category it has to be quite special – it must be ‘heard above the herd’.

Qudini has achieved it!

Naming Alphabet Soup 101

(c)Rosie Reay and BrighterNaming

ASTRA ZENECA – a brighter name for a brighter solution

November 12, 2020 / Rosie Reay

Covid-19 Vaccine

Forthcoming vaccine out of Europe as a cure for Covid-19. A giant step forward in the right direction.

Do you ever pause and wonder how linguistic, international naming consultants come up with such awe-inspiring and memorable names?

Product Naming

Naming a great product brand and company names are not achieved by merely throwing random names into the magician’s hat and saying, “white rabbits” and hoping thé name hops across the polished boardroom table. Naming is a carefully crafted process with many years of in-depth knowledge, long hours of study and research into the etymology of word origin related to thoughts and ideas. These are usually requested by directives within the prospective Naming worksheet (hopefully supporting company documentation on product details/corporate images is forthcoming). However, with Start-ups, they may/may not have the marketing knowledge.

Company Naming

This Covid-19 vaccine developed by Pharmaceutical company’s impressive name came about from a massive merger, of not only 2 great companies, but by design, they co-joined two historic names in the bio-medicinal industry. “AstraZeneca” is a made-up name, formulated by a Naming/Banding agency directed to discover a unique name, trademark free, which began with the first and last letter of our English alphabet letter. Furthermore, phonology must ensure memorability in the customer’s minds, while morphology consisted of no greater than three syllables and without an insulting innuendo in any language.

https://www.scmp.com/news/world/europe/article/3108924/astrazeneca-ceo-says-coronavirus-vaccine-could-be-ready-december

Yet, how did they originally come up with Two names👉 Astra+ Zeneca👈?

Hmm?😷👀👂🌟💢 👆💡

Zeneca was successfully formed in June 1993 by the demerger of the pharmaceuticals and agrochemicals businesses of Imperial Chemical Industries (ICI) into a separate company. Oct 17, 2019

Origin of zen

Zen means https://www.yourdictionary.com/zen

It is from Japanese ç¦… (zen ãœã‚“).

In Buddhism: A philosophy of calm, reminiscent of that of the Buddhist denomination. Zen focuses on awareness through the practice of meditation to become extremely relaxed and collected.

“An approach to an activity, skill, or subject that emphasizes simplicity and intuition rather than conventional thinking or fixation on goals.”

Origin of astral

Astra has deep, poignant roots in the Greek Astron, meaning ‘a star’ = /ˈastr(ə)l/; pertaining to resembling the stars and the importance of astral navigation Also one of the five Greeks gods of the “Wandering Stars” Astra-Planeta = and Astraeus (god of the dusk); their spiritual beings; an existence linking to differing psychic and paranormal phenomena- of which the actual human body is considered a counterpart.

Conclusion

The Oxford counterpart for the Covid-19 seems to be racing against the clock to out-smart Astra Zeneca, as delivering the first vaccine against this awful pandemic virus. We don’t know for 100% surety which will have a more effective cure. Yet, what I do know, is that the name Astra Zeneca does stand out in the crowd and is not in lost in all the other generic names containing “Oxford”. Their name is co-joined. It is unique. It has longevity.

Naming Alphabet Soup 101

(c)Rosie Reay and BrighterNaming

Srixon golf balls

August 3, 2020 / Rosie Reay / 0 Comments

– has a soft feel for both male and female professional and amateur players.

The selection of which golf ball to tee-off with is a personal choice of the player. Srixon has them in both ‘notice-me’ yellow, snow-white or lady-pink, with an appropriate same-slogan on both – soft feel.

The Brand name.

The golf product name is as important to the manufactures survival in this crowded global field, as to the players choice. It needs to be unique, modern, (even if it has evolved from the long parent company’s descriptive name) and of course, trademark clear! The spelling can be coined and unusual, by that it becomes memorable and identifiable! Yet, have a feel and tone in the name that flows implying the texture and potential of these golf balls in every swing-male or female.

So, where does the name Srixon come from?

Believe it or not, the Japanese parent company (Sumitomo Rubber Ltd, now SRI Sports Ltd), first manufactured rubber products since 1909 especially, motor racing tyres. So too did Michelin and Dunlop.

Sumitomo is a surname and their Marketing team soon realized that name would not fly, even though some surnames still have a place of longevity in the naming world.

How do you pronounce Srixon correctly?

Aside: I asked once again for clarification from my resident linguistic colleague in Japan.

ts スリクソン、surikuson (the ku is relatively quiet). So the main feeling is “slick” + “on”

Also, in Japanese, R and L are not easily distinguished from each other as there is only one sound they have which is similar to both of them. They often will mix these letters when translating to Roman characters, such as writing rice as “lice” etc.. so Srixon should have been Slixon if they had carefully considered the name for English speaking customers.

Global English speaking variations on the name Srixon.

These are for information (but please refer to the correct Japanese pronunciation above) to company directors and product managers how important it is to say your name out loud on the international markets before committing to the name on the table. You may not have a century to prove your brand worth!

Below are a few of the more common one’s heard around the golf fraternity

Sir-icks-on;
Sh-ryan;
See-ree-on;
Six iron -(Where did that come from as syllables are transposed?)

Conclusion.

I wasn’t seeking out Japanese words/products/names per se. I was merely fascinated by the spelling compared to how different continents would pronounce that morpheme “srix”. Fortunately, the mispronunciation has caused no harm in this case and the Brand is strong with world recognition and lasted over a century.

Furthermore, setting aside the Japanese prefix element the suffix “Xon” is a person’s first name that means “God is good” and is of Hebrew origin. It sounds like <Shon> but is common among modern-day naming of Asiatic children.

Srixon (always designing new products) holds the largest number of golf ball patents in the world! The product name works- it flies off the golf shelves as fast as it flies off the tees! It has that soft feel and tone to it. If you missed this golfparty.es because of ‘lockdown’ there will be many more supporting this strong brand name – S-R-I-X-O-N.

TranQuini relaxes you just by name

April 4, 2017 / Rosie Reay

Born in the beautiful high Alps and rivers of Austria, TranQuini® epitomizes the image of relief you look for in a refreshing, revitalizing and calming drink. Even their tagline Positively Relaxed is prominent on all their packaging to help drive this message home.

Tranquil or tranquillity image – a perfect name with an international flavor that travels well across the globe and nestles in well throughout Europe, mingling among roots from all the romance languages – tranquilo(a), tranquilidad, (Sp. & It.) or tranquille(Fr.) where the mountains kiss the Mediterranean shorelines.

This product name is so easy to pronounce and remember, even though it is a coined word. The drink has such a smooth name, that easily rolls off the tongue. Indeed, a memorably named new drink. I wonder if it tastes as good as it sounds!

Full of herbal extracts, tasty teas and natural fruit juices oozing with Vitamin B12 it delights, excites and re-enhances your positive energy levels while encouraging relaxation. Thus, it is a very clever marketing ploy that they package two cans in a gift box with a pair of flip-flop sandals, that silently shouts “beach time – let’s go unwind.” The alliteration expands more with the thought it creates of Tranquini – bikini time.

This is where a blend of product naming doesn’t fall far from the apple tree – the company name!

by Rosie Reay

Posted in Branding, Consumer Goods, Food Names, Trademarks

Costa Woman online – something for every woman living in Spain.

November 27, 2012 / Rosie Reay / 0 Comments

In order to spread the word the Welcome on this site says it all: “Costa Women is a social community and business networking group for women living in Spain to share friendship, support and provide knowledge about living in this vibrant country.”

There are so many different groups already in operation from Writers to Green fingers and so on. On the other hand why not join up and form a group that is prevalent to you. You will definitely receive support and will make many new friends and colleagues.

This is a wonderful platform for networking your own interests and business, then going onto to hook up with them on Twitter, (@rosiereay), Facebook and LinkedIn.

You also receive a monthly newsletter and you can advertise and promote local events fiestas and write abut anything, not sordid nor derogatory prose. I’ve homed in on other members blogs and have found empathy and friendship with ladies in other parts of Spain. It is so interesting to see how other people live their lives and become part of their environment. It amazes me daily as I continually marvel at finding out something new or learning about somewhere else.

Yet, you don’t leave behind your old friends as once you are a member you can invite them to join. It is brilliant!

Rosie Reay from Catalonia, Costa Daurada would love to see more people from our comargue on there. It is not just for the charming and delightful ladies of the southern costas. You may even find friends on there you know already.