Tag: BrighterNaming

OPPO…opportunities or something else

Testing out this name publicly on professionals, technical, computer geeks orientated and otherwise, in Europe I asked the question: “What does the company or product name OPPO mean to you?”

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This was presented in their home language. I was either met with shrugged shoulders of zero recognition or as one suggested it would be a great name for a cat or a Great Dane. (No offence intended it was their knee-jerk response.)

Did you know OPPO has been sponsors for Wimbledon Tennis, FC Barcelona in the past? They were visibly surprised.

Do you know who they are sponsoring now? No idea.

Guess I never asked any video gamers who use GAME SPACE (130 million users across 40 countries) or followers of League of Legends.

https://nexus.leagueoflegends.com/en-us/2019/09/oppo-joins-lol-esports-as-new-global-partner/

Yes, League of Legends has a new sponsor. Who else other than one of the most reputable telephonic company in our universe. The fusion between LoL Esports and OPPO, the market-leading firm of the Chinese conglomerate BBK Electronics, which has become its first global partner within the Smart telephone industry.

OPPO Reno League of Legends

For quite a few years now, OPPO has channelled a good portion of its endeavours towards the arena of video games. They´ve already incorporated the system Game Space on the brand’s terminals .

So is it still a good name if no-one locally knows about you? But they do know about League of Legends.

Is it still a strong brand name, but the marketing team has missed the mark or the tagline is not descriptive enough?

What happens when the sponsored event overshadows the brand name of the sponsor or is lost in the stampede or is it? I am sure the parent company of OPPO are not concerned about their name being tarnished by a few Europeans who do not know them. Their corporate investment must be huge and and full risk assessment carried out before hand.

League of Legends https://www.leagueoflegends.com/es-es/ all three major esports events, as it is often referred to will have major world coverage , so let us see their marketing team putting OPPO up in lights.

Perhaps, there are other things coming into play here on the global market that is not obvious to English speaking countries, but is so obvious in the land of origin – China or people who speak Mandarin.

Since 2016 in China, OPPO was declared the biggest smartphone company, selling their phones at over 200,000 retail stores. 2019 became the top smartphone in China, thereby being ranked as No.5, in worldwide market share.

Guangdong OPPO Mobile Telecommunications Corp., Ltd, trading as OPPO, is a Chinese analog or digital equipment  manufacturer with their headquarters Guangdong at Donnguan -the Pearl River Delta. Smartphones, smart devices, audio devices, power banks, and other electronic products adorn their vast product line. The company has expanded rapidly to 50 countries since filing in 2001 their brand name OPPO (registered 2003).

Etymology:

Strange, I know, but I am passionate about etymology and linguistics. It is amazing what your eyes first read, as a voracious and fast reader, and not necessarily the word in play. I saw HIPPO…Yet, Hippo ( abbreviation of hippopotamus) has nothing at all in common with a company name OPPO, other than the parent company is extremely long with multiple names relevant to its location and founders and it has an affix mentioned twice as PO.

I like the affix -PPO as it different and the double P implies stress in pronunciation.

OPPO = also resonates with the much used colloquial expression for opportunities or your options;

=oppo/ˈɒpəʊ/ noun -informal British meaning a colleague or friend, “an old oppo of mine;”

= oppo in politics refers to the opposition party or opposition research

PO = The Po (/poʊ/ POHItalian: [ˈpɔ]LatinPadus or ĒridanusAncient LigurianBodincus or Bodencus) is the longest river in Italy and a long way of China;

= British abbreviation for the Post Office

OP= abbreviation widely used into two avenues:

= OP refers to a medical surgical procedure. It may be plural as OPS;

=OP(s) in USA & UK military jargon when on a Tour of Duty.

Guangdong OPPO Mobile Telecommunications Corp., Ltd – definitely a name to be reckoned with in Smartphones and gaming applications.

Naming Alphabet Soup 101

(c)Rosie Reay and BrighterNaming

Bingo: Building That Bridge Back Home

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Which road will you take?

 

One of the biggest and most contentious scenarios anyone will have about living abroad, it’s the difficulty in dealing with a living situation that might not be as comfortable as what they’ve grown accustomed to. It’s not just a change of location; it’s also a change in culture, of contacts, and for all intents and purposes, of an entire way of life. No matter where people might move and no matter what the reason, finding the best way to adjust should be the first goal of anyone living abroad.

Here are some things to take into consideration for people planning, or thinking about, living abroad;

Make Use of Modern Technology
It probably goes without saying that with more and more people moving away from their country of origin in order for business reasons, it becomes even more important to keep contact with friends and family back home. Yet it’s surprising how many people still feel estranged despite how much modern technology has changed our lives. iPhone users can use Facetime to get in touch with relatives no matter where they are, while Skype is a great option for those without a smartphone.

Facebook, Twitter, Instagram, and so many other websites and apps have been bridging people effectively ever since they’ve been launched. While it might not be as good as actually interacting with friends in person, it’s all a matter of taking the initiative and making use of the tools that people have at their disposal to make expat life more comfortable.

Turn The Old Into Something New
Because people can only take so much of their old homes and lives with them abroad, it’s important to find new ways to enjoy old things. Even for something that’s rooted in so much history as community bingo, simply finding a room to go to online with old friends over the weekend can work wonders, especially with chat functionality enabled on some providers.

“I get the privilege of meeting so many different people from so many backgrounds and I see so many lives changed with huge wins!” Ellie, a Chat Moderator for Betfair Bingo, stated. A strong community, no matter where people end up, is what can make or break an experience entirely.

Move Outside the Expat Bubble
It becomes easy to gravitate towards something that’s pleasant and familiar, but when Englishmen are afraid of talking to anyone that isn’t an Englishman, or when an American expat family will only eat at McDonalds or other US-themed restaurants, it only makes it more difficult to adjust in the long run.

The modern day nomad will always have the problem of being neither here nor there, but the solution isn’t to create an insular life. Celebrate what makes the new location unique and special, get to know the people, and build a home wherever life might take you.

 

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