Tag: RosieReay-writer

QUDINI – queuing solution applications

Houdini-QUDINI

The ‘Houdini ‘ for resolving all your business queuing challenges, whether it is systematical or in person. This may be for example in the supermarket social distancing access ‘Green Light’ entrance and monitoring the queues (especially under Covid-19 restrictions in the UK).

Qudini software gurus have advanced their system even further. You no longer need to stand in line for the arduous length of time and brazen the climatic elements. Their mobile/cellphone ever-evolving options enable you to tap into the DIY store/supermarket programme in order to book your spot – the next in the queue. You are given a user-specific code for that shopping moment experience. They inform you of approximate time delay; notify you when it is your turn to leave your vehicle; pick up your shopping trolley/cart; show your identification code (as allocated by Qudini on your mobile) and you enter obligatory masked(!) to a happy, safe, uncrowded, shopping experience.

Houdini was not just an escape artist by magic. No! He carefully thought out each step to analyze the problem of entrapment and restriction. Every disentanglement was done in a pre-studied order, timing and method to emerge successfully free without causing harm to himself, other stage members or his awestruck audience of followers and non-believers.

Retail Choreography – a business-critical strategy

Yes! Qudini has nailed it as being the retail choreographer. They have formed awe-inspiring robust and compelling order to glide us in authoritative sequences across versatile and ever-changing stages. Thus we are able to embrace the changes we face in the ‘new- normal’ business world encountering diverse pandemic, cultural and environmental adjustments.

Name style, origin and tone

Thus, it is ever appropriate for the company to settle on a coined name of the two strong words Queue + Houdini= Qudini [ Cue/dee/nee]or [Kew/di/nee]. The tone and image of the name create the delusion of escaping from the problems surrounding a never-ending, exasperating queueing system. The play on words is puny and memorable.

In the UK we are brought up with the decorum of standing in a queue in an orderly fashion. In the USA you stand in line – same difference. Now in Spain, they have a whole different system of standing anywhere you choose and merely say: ¿Quién es el último? (Who is the last?). Yet the name is portable and easily enunciated by non-English speakers as [koo/di/ni.] In Mandarin Chinese they have the “qu“in 出去 chūqù, which interesting means to “go out.”

The letter q is of undetermined origin, stemming down from an Egyptian hieroglyphic sign appearing like a looped rope leading on to the shape of a twinned loop detected in ancient Semitic calligraphy.

The Romans had attained the early Greek habit usage of koppa for a k sound before u and adapted the sign to a more rounded shape with a curved tail. In this style, the letter Q evolved from Latin into English. Thus, many words in English have the prefix QU.

Many companies have utilized this prefix QU to create unique names and an assured market place over the course. To list but a few are Quaker oats, Quick Books, Quest Softech (India) Ltd., Quintegra Solutions Ltd, or even the Chinese like Qunar (去哪儿 / qù nǎ ér) and Quiksilver (极速骑板 / jí sù qí bǎn). Now, we add Qudini to the special Q-name list.

Quality of a Company’s brand

In order for a name to have that quintessential appeal in their trademark registration category it has to be quite special – it must be ‘heard above the herd’.

Qudini has achieved it!

Naming Alphabet Soup 101

(c)Rosie Reay and BrighterNaming

ASTRA ZENECA – a brighter name for a brighter solution

Covid-19 Vaccine

Forthcoming vaccine out of Europe as a cure for Covid-19. A giant step forward in the right direction.

Do you ever pause and wonder how linguistic, international naming consultants come up with such awe-inspiring and memorable names?

Product Naming

Naming a great product brand and company names are not achieved by merely throwing random names into the magician’s hat and saying, “white rabbits” and hoping thé name hops across the polished boardroom table. Naming is a carefully crafted process with many years of in-depth knowledge, long hours of study and research into the etymology of word origin related to thoughts and ideas. These are usually requested by directives within the prospective Naming worksheet (hopefully supporting company documentation on product details/corporate images is forthcoming). However, with Start-ups, they may/may not have the marketing knowledge. 

Company Naming

This Covid-19 vaccine developed by Pharmaceutical company’s impressive name came about from a massive merger, of not only 2 great companies, but by design, they co-joined two historic names in the bio-medicinal industry. “AstraZeneca” is a made-up name, formulated by a Naming/Banding agency directed to discover a unique name, trademark free, which began with the first and last letter of our English alphabet letter. Furthermore, phonology must ensure memorability in the customer’s minds, while morphology consisted of no greater than three syllables and without an insulting innuendo in any language.

https://www.scmp.com/news/world/europe/article/3108924/astrazeneca-ceo-says-coronavirus-vaccine-could-be-ready-december

Yet, how did they originally come up with Two names👉 Astra+ Zeneca👈?

Hmm?😷👀👂🌟💢 👆💡

Zeneca was successfully formed in June 1993 by the demerger of the pharmaceuticals and agrochemicals businesses of Imperial Chemical Industries (ICI) into a separate company. Oct 17, 2019

Origin of zen

Zen means https://www.yourdictionary.com/zen

It is from Japanese 禅 (zen ぜん).

In Buddhism: A philosophy of calm, reminiscent of that of the Buddhist denomination. Zen focuses on awareness through the practice of meditation to become extremely relaxed and collected.

An approach to an activity, skill, or subject that emphasizes simplicity and intuition rather than conventional thinking or fixation on goals.”

Origin of astral

Astra has deep, poignant roots in the Greek Astron, meaning ‘a star’ = /ˈastr(ə)l/; pertaining to resembling the stars and the importance of astral navigation Also one of the five Greeks gods of the “Wandering Stars” Astra-Planeta = and Astraeus (god of the dusk); their spiritual beings; an existence linking to differing psychic and paranormal phenomena- of which the actual human body is considered a counterpart.

Conclusion

The Oxford counterpart for the Covid-19 seems to be racing against the clock to out-smart Astra Zeneca, as delivering the first vaccine against this awful pandemic virus. We don’t know for 100% surety which will have a more effective cure. Yet, what I do know, is that the name Astra Zeneca does stand out in the crowd and is not in lost in all the other generic names containing “Oxford”. Their name is co-joined. It is unique. It has longevity.

AstraZeneca logo 3D
Designed by Interbrand in 1999

Naming Alphabet Soup 101

(c)Rosie Reay and BrighterNaming

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