Tag: RosieReay-writer

OPPO…opportunities or something else

September 16, 2022 /

Testing out this name publicly on professionals, technical, computer geeks orientated and otherwise, in Europe I asked the question: “What does the company or product name OPPO mean to you?”

This image has an empty alt attribute; its file name is 220px-9163Shops_stores_in_the_Philippines_09.jpg

This was presented in their home language. I was either met with shrugged shoulders of zero recognition or as one suggested it would be a great name for a cat or a Great Dane. (No offence intended it was their knee-jerk response.)

Did you know OPPO has been sponsors for Wimbledon Tennis, FC Barcelona in the past? They were visibly surprised.

Do you know who they are sponsoring now? No idea.

Guess I never asked any video gamers who use GAME SPACE (130 million users across 40 countries) or followers of League of Legends.

https://nexus.leagueoflegends.com/en-us/2019/09/oppo-joins-lol-esports-as-new-global-partner/

Yes, League of Legends has a new sponsor. Who else other than one of the most reputable telephonic company in our universe. The fusion between LoL Esports and OPPO, the market-leading firm of the Chinese conglomerate BBK Electronics, which has become its first global partner within the Smart telephone industry.

OPPO Reno League of Legends

For quite a few years now, OPPO has channelled a good portion of its endeavours towards the arena of video games. They´ve already incorporated the system Game Space on the brand’s terminals .

So is it still a good name if no-one locally knows about you? But they do know about League of Legends.

Is it still a strong brand name, but the marketing team has missed the mark or the tagline is not descriptive enough?

What happens when the sponsored event overshadows the brand name of the sponsor or is lost in the stampede or is it? I am sure the parent company of OPPO are not concerned about their name being tarnished by a few Europeans who do not know them. Their corporate investment must be huge and and full risk assessment carried out before hand.

League of Legends https://www.leagueoflegends.com/es-es/ all three major esports events, as it is often referred to will have major world coverage , so let us see their marketing team putting OPPO up in lights.

Perhaps, there are other things coming into play here on the global market that is not obvious to English speaking countries, but is so obvious in the land of origin – China or people who speak Mandarin.

Since 2016 in China, OPPO was declared the biggest smartphone company, selling their phones at over 200,000 retail stores. 2019 became the top smartphone in China, thereby being ranked as No.5, in worldwide market share.

Guangdong OPPO Mobile Telecommunications Corp., Ltd, trading as OPPO, is a Chinese analog or digital equipment  manufacturer with their headquarters Guangdong at Donnguan -the Pearl River Delta. Smartphones, smart devices, audio devices, power banks, and other electronic products adorn their vast product line. The company has expanded rapidly to 50 countries since filing in 2001 their brand name OPPO (registered 2003).

Etymology:

Strange, I know, but I am passionate about etymology and linguistics. It is amazing what your eyes first read, as a voracious and fast reader, and not necessarily the word in play. I saw HIPPO…Yet, Hippo ( abbreviation of hippopotamus) has nothing at all in common with a company name OPPO, other than the parent company is extremely long with multiple names relevant to its location and founders and it has an affix mentioned twice as PO.

I like the affix -PPO as it different and the double P implies stress in pronunciation.

OPPO = also resonates with the much used colloquial expression for opportunities or your options;

=oppo/ˈɒpəʊ/ noun -informal British meaning a colleague or friend, “an old oppo of mine;”

= oppo in politics refers to the opposition party or opposition research

PO = The Po (/poʊ/ POH, Italian: [ˈpɔ]; Latin: Padus or Ēridanus; Ancient Ligurian: Bodincus or Bodencus) is the longest river in Italy and a long way of China;

= British abbreviation for the Post Office

OP= abbreviation widely used into two avenues:

= OP refers to a medical surgical procedure. It may be plural as OPS;

=OP(s) in USA & UK military jargon when on a Tour of Duty.

Guangdong OPPO Mobile Telecommunications Corp., Ltd – definitely a name to be reckoned with in Smartphones and gaming applications.

Naming Alphabet Soup 101

(c)Rosie Reay and BrighterNaming

QUDINI – queuing solution applications

April 8, 2021 /

Houdini-QUDINI

The ‘Houdini ‘ for resolving all your business queuing challenges, whether it is systematical or in person. This may be for example in the supermarket social distancing access ‘Green Light’ entrance and monitoring the queues (especially under Covid-19 restrictions in the UK).

Qudini software gurus have advanced their system even further. You no longer need to stand in line for the arduous length of time and brazen the climatic elements. Their mobile/cellphone ever-evolving options enable you to tap into the DIY store/supermarket programme in order to book your spot – the next in the queue. You are given a user-specific code for that shopping moment experience. They inform you of approximate time delay; notify you when it is your turn to leave your vehicle; pick up your shopping trolley/cart; show your identification code (as allocated by Qudini on your mobile) and you enter obligatory masked(!) to a happy, safe, uncrowded, shopping experience.

Houdini was not just an escape artist by magic. No! He carefully thought out each step to analyze the problem of entrapment and restriction. Every disentanglement was done in a pre-studied order, timing and method to emerge successfully free without causing harm to himself, other stage members or his awestruck audience of followers and non-believers.

Retail Choreography – a business-critical strategy

Yes! Qudini has nailed it as being the retail choreographer. They have formed awe-inspiring robust and compelling order to glide us in authoritative sequences across versatile and ever-changing stages. Thus we are able to embrace the changes we face in the ‘new- normal’ business world encountering diverse pandemic, cultural and environmental adjustments.

Name style, origin and tone

Thus, it is ever appropriate for the company to settle on a coined name of the two strong words Queue + Houdini= Qudini [ Cue/dee/nee]or [Kew/di/nee]. The tone and image of the name create the delusion of escaping from the problems surrounding a never-ending, exasperating queueing system. The play on words is puny and memorable.

In the UK we are brought up with the decorum of standing in a queue in an orderly fashion. In the USA you stand in line – same difference. Now in Spain, they have a whole different system of standing anywhere you choose and merely say: ¿Quién es el último? (Who is the last?). Yet the name is portable and easily enunciated by non-English speakers as [koo/di/ni.] In Mandarin Chinese they have the “qu“in 出去 chūqù, which interesting means to “go out.”

The letter q is of undetermined origin, stemming down from an Egyptian hieroglyphic sign appearing like a looped rope leading on to the shape of a twinned loop detected in ancient Semitic calligraphy.

The Romans had attained the early Greek habit usage of koppa for a k sound before u and adapted the sign to a more rounded shape with a curved tail. In this style, the letter Q evolved from Latin into English. Thus, many words in English have the prefix QU.

Many companies have utilized this prefix QU to create unique names and an assured market place over the course. To list but a few are Quaker oats, Quick Books, Quest Softech (India) Ltd., Quintegra Solutions Ltd, or even the Chinese like Qunar (去哪儿 / qù nǎ ér) and Quiksilver (极速骑板 / jí sù qí bǎn). Now, we add Qudini to the special Q-name list.

Quality of a Company’s brand

In order for a name to have that quintessential appeal in their trademark registration category it has to be quite special – it must be ‘heard above the herd’.

Qudini has achieved it!

Naming Alphabet Soup 101

(c)Rosie Reay and BrighterNaming

ASTRA ZENECA – a brighter name for a brighter solution

November 12, 2020 /

Covid-19 Vaccine

Forthcoming vaccine out of Europe as a cure for Covid-19. A giant step forward in the right direction.

Do you ever pause and wonder how linguistic, international naming consultants come up with such awe-inspiring and memorable names?

Product Naming

Naming a great product brand and company names are not achieved by merely throwing random names into the magician’s hat and saying, “white rabbits” and hoping thé name hops across the polished boardroom table. Naming is a carefully crafted process with many years of in-depth knowledge, long hours of study and research into the etymology of word origin related to thoughts and ideas. These are usually requested by directives within the prospective Naming worksheet (hopefully supporting company documentation on product details/corporate images is forthcoming). However, with Start-ups, they may/may not have the marketing knowledge. 

Company Naming

This Covid-19 vaccine developed by Pharmaceutical company’s impressive name came about from a massive merger, of not only 2 great companies, but by design, they co-joined two historic names in the bio-medicinal industry. “AstraZeneca” is a made-up name, formulated by a Naming/Banding agency directed to discover a unique name, trademark free, which began with the first and last letter of our English alphabet letter. Furthermore, phonology must ensure memorability in the customer’s minds, while morphology consisted of no greater than three syllables and without an insulting innuendo in any language.

https://www.scmp.com/news/world/europe/article/3108924/astrazeneca-ceo-says-coronavirus-vaccine-could-be-ready-december

Yet, how did they originally come up with Two names👉 Astra+ Zeneca👈?

Hmm?😷👀👂🌟💢 👆💡

Zeneca was successfully formed in June 1993 by the demerger of the pharmaceuticals and agrochemicals businesses of Imperial Chemical Industries (ICI) into a separate company. Oct 17, 2019

Origin of zen

Zen means https://www.yourdictionary.com/zen

It is from Japanese 禅 (zen ぜん).

In Buddhism: A philosophy of calm, reminiscent of that of the Buddhist denomination. Zen focuses on awareness through the practice of meditation to become extremely relaxed and collected.

“An approach to an activity, skill, or subject that emphasizes simplicity and intuition rather than conventional thinking or fixation on goals.”

Origin of astral

Astra has deep, poignant roots in the Greek Astron, meaning ‘a star’ = /ˈastr(ə)l/; pertaining to resembling the stars and the importance of astral navigation Also one of the five Greeks gods of the “Wandering Stars” Astra-Planeta = and Astraeus (god of the dusk); their spiritual beings; an existence linking to differing psychic and paranormal phenomena- of which the actual human body is considered a counterpart.

Conclusion

The Oxford counterpart for the Covid-19 seems to be racing against the clock to out-smart Astra Zeneca, as delivering the first vaccine against this awful pandemic virus. We don’t know for 100% surety which will have a more effective cure. Yet, what I do know, is that the name Astra Zeneca does stand out in the crowd and is not in lost in all the other generic names containing “Oxford”. Their name is co-joined. It is unique. It has longevity.

AstraZeneca logo 3D
Designed by Interbrand in 1999

Naming Alphabet Soup 101

(c)Rosie Reay and BrighterNaming

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