Naming News – Beyond Algorithms

The buzz words are everywhere of AI and ChatGPT , but can they really replace humans entirely, or is the human element still very prevalent in the Naming industry? Algorithm- al·​go·​rithm ˈal-gə-ˌri-t͟həm, derived from the late 17th century denoting the decimal notation of numerals in Arabic, whereby they were influenced by the variances in the…

S A L A Z A R -an enticing name –

…one full of mystery and unfolds historical tales of intrigue. The name smacks of evenings spent around the food stalls of Marrakesh in Morocco, where one’s senses are tantalized by the aromatic spices and enticing food dishes crisscrossing into a crescendo of sheer culinary delights. Not so, it is a name assigned to a new…

Salazar’s chocolate cake experience in L’ampolla

It pays to eavesdrop! My ears pricked up when I heard ‘Chocolate cake’ being discussed by walkers passing us by, trampling on the wooden promenade in the quaint seaside town of L’ampolla stretching alongside the Mediterranean Coastline. Fortunately, they stooped to tie a trainer’s shoelace and they continued drooling on about what an amazing luncheon…

OPPO…opportunities or something else

Testing out this name publicly on professionals, technical, computer geeks orientated and otherwise, in Europe I asked the question: “What does the company or product name OPPO mean to you?” This was presented in their home language. I was either met with shrugged shoulders of zero recognition or as one suggested it would be a…

Evacuees Spanish Civil War -Tortosa.

One of the highlights of this year’s programme is the forced exile by this unpleasant, unwelcomed Civil War, the evacuated route, those Tortoisins followed away from the bloodiest, most horrific bombing cascaded on them by the Italian fascist aircraft they did endure on April 15, 1938. Twenty tons of bombs fell from the skies, more…

QUDINI – queuing solution applications

Houdini-QUDINI The ‘Houdini ‘ for resolving all your business queuing challenges, whether it is systematical or in person. This may be for example in the supermarket social distancing access ‘Green Light’ entrance and monitoring the queues (especially under Covid-19 restrictions in the UK). Qudini software gurus have advanced their system even further. You no longer…

ASTRA ZENECA – a brighter name for a brighter solution

Covid-19 Vaccine Forthcoming vaccine out of Europe as a cure for Covid-19. A giant step forward in the right direction. Do you ever pause and wonder how linguistic, international naming consultants come up with such awe-inspiring and memorable names? Product Naming Naming a great product brand and company names are not achieved by merely throwing…

European Van Courier Ltd

From a pick-up in one country, to a timely delivery drop-off at a doorstep in another and back again –the Van man that can– Alan Holt! Some of you may not recognize him as he is now all smooth, clean-shaven Yorkshireman. However, this ‘new-normal’- look only enhances the character and integrity of this man. Alan…

Srixon golf balls

– has a soft feel for both male and female professional and amateur players. The selection of which golf ball to tee-off with is a personal choice of the player. Srixon has them in both ‘notice-me’ yellow, snow-white or lady-pink, with an appropriate same-slogan on both – soft feel. The Brand name. The golf product…

“Country cousins” Tortosa Free-day

The term “country cousins” often pops up in English literature with no implied intention of insulting their sophistication, but rather as an affection or a tongue in cheek expression. Prior to the days of London’s Zoological gardens when friends, relatives, or strangers from the countryside were visiting the City, it was a wonder what to…