Category: Business Enterprises (Page 1 of 3)

QUDINI – queuing solution applications

Houdini-QUDINI

The ‘Houdini ‘ for resolving all your business queuing challenges, whether it is systematical or in person. This may be for example in the supermarket social distancing access ‘Green Light’ entrance and monitoring the queues (especially under Covid-19 restrictions in the UK).

Qudini software gurus have advanced their system even further. You no longer need to stand in line for the arduous length of time and brazen the climatic elements. Their mobile/cellphone ever-evolving options enable you to tap into the DIY store/supermarket programme in order to book your spot – the next in the queue. You are given a user-specific code for that shopping moment experience. They inform you of approximate time delay; notify you when it is your turn to leave your vehicle; pick up your shopping trolley/cart; show your identification code (as allocated by Qudini on your mobile) and you enter obligatory masked(!) to a happy, safe, uncrowded, shopping experience.

Houdini was not just an escape artist by magic. No! He carefully thought out each step to analyze the problem of entrapment and restriction. Every disentanglement was done in a pre-studied order, timing and method to emerge successfully free without causing harm to himself, other stage members or his awestruck audience of followers and non-believers.

Retail Choreography – a business-critical strategy

Yes! Qudini has nailed it as being the retail choreographer. They have formed awe-inspiring robust and compelling order to glide us in authoritative sequences across versatile and ever-changing stages. Thus we are able to embrace the changes we face in the ‘new- normal’ business world encountering diverse pandemic, cultural and environmental adjustments.

Name style, origin and tone

Thus, it is ever appropriate for the company to settle on a coined name of the two strong words Queue + Houdini= Qudini [ Cue/dee/nee]or [Kew/di/nee]. The tone and image of the name create the delusion of escaping from the problems surrounding a never-ending, exasperating queueing system. The play on words is puny and memorable.

In the UK we are brought up with the decorum of standing in a queue in an orderly fashion. In the USA you stand in line – same difference. Now in Spain, they have a whole different system of standing anywhere you choose and merely say: ¿Quién es el último? (Who is the last?). Yet the name is portable and easily enunciated by non-English speakers as [koo/di/ni.] In Mandarin Chinese they have the “qu“in 出去 chūqù, which interesting means to “go out.”

The letter q is of undetermined origin, stemming down from an Egyptian hieroglyphic sign appearing like a looped rope leading on to the shape of a twinned loop detected in ancient Semitic calligraphy.

The Romans had attained the early Greek habit usage of koppa for a k sound before u and adapted the sign to a more rounded shape with a curved tail. In this style, the letter Q evolved from Latin into English. Thus, many words in English have the prefix QU.

Many companies have utilized this prefix QU to create unique names and an assured market place over the course. To list but a few are Quaker oats, Quick Books, Quest Softech (India) Ltd., Quintegra Solutions Ltd, or even the Chinese like Qunar (去哪儿 / qù nǎ ér) and Quiksilver (极速骑板 / jí sù qí bǎn). Now, we add Qudini to the special Q-name list.

Quality of a Company’s brand

In order for a name to have that quintessential appeal in their trademark registration category it has to be quite special – it must be ‘heard above the herd’.

Qudini has achieved it!

Naming Alphabet Soup 101

(c)Rosie Reay and BrighterNaming

ASTRA ZENECA – a brighter name for a brighter solution

Covid-19 Vaccine

Forthcoming vaccine out of Europe as a cure for Covid-19. A giant step forward in the right direction.

Do you ever pause and wonder how linguistic, international naming consultants come up with such awe-inspiring and memorable names?

Product Naming

Naming a great product brand and company names are not achieved by merely throwing random names into the magician’s hat and saying, “white rabbits” and hoping thé name hops across the polished boardroom table. Naming is a carefully crafted process with many years of in-depth knowledge, long hours of study and research into the etymology of word origin related to thoughts and ideas. These are usually requested by directives within the prospective Naming worksheet (hopefully supporting company documentation on product details/corporate images is forthcoming). However, with Start-ups, they may/may not have the marketing knowledge. 

Company Naming

This Covid-19 vaccine developed by Pharmaceutical company’s impressive name came about from a massive merger, of not only 2 great companies, but by design, they co-joined two historic names in the bio-medicinal industry. “AstraZeneca” is a made-up name, formulated by a Naming/Banding agency directed to discover a unique name, trademark free, which began with the first and last letter of our English alphabet letter. Furthermore, phonology must ensure memorability in the customer’s minds, while morphology consisted of no greater than three syllables and without an insulting innuendo in any language.

https://www.scmp.com/news/world/europe/article/3108924/astrazeneca-ceo-says-coronavirus-vaccine-could-be-ready-december

Yet, how did they originally come up with Two names👉 Astra+ Zeneca👈?

Hmm?😷👀👂🌟💢 👆💡

Zeneca was successfully formed in June 1993 by the demerger of the pharmaceuticals and agrochemicals businesses of Imperial Chemical Industries (ICI) into a separate company. Oct 17, 2019

Origin of zen

Zen means https://www.yourdictionary.com/zen

It is from Japanese 禅 (zen ぜん).

In Buddhism: A philosophy of calm, reminiscent of that of the Buddhist denomination. Zen focuses on awareness through the practice of meditation to become extremely relaxed and collected.

An approach to an activity, skill, or subject that emphasizes simplicity and intuition rather than conventional thinking or fixation on goals.”

Origin of astral

Astra has deep, poignant roots in the Greek Astron, meaning ‘a star’ = /ˈastr(ə)l/; pertaining to resembling the stars and the importance of astral navigation Also one of the five Greeks gods of the “Wandering Stars” Astra-Planeta = and Astraeus (god of the dusk); their spiritual beings; an existence linking to differing psychic and paranormal phenomena- of which the actual human body is considered a counterpart.

Conclusion

The Oxford counterpart for the Covid-19 seems to be racing against the clock to out-smart Astra Zeneca, as delivering the first vaccine against this awful pandemic virus. We don’t know for 100% surety which will have a more effective cure. Yet, what I do know, is that the name Astra Zeneca does stand out in the crowd and is not in lost in all the other generic names containing “Oxford”. Their name is co-joined. It is unique. It has longevity.

AstraZeneca logo 3D
Designed by Interbrand in 1999

Naming Alphabet Soup 101

(c)Rosie Reay and BrighterNaming

European Van Courier Ltd

-Spain-France UK-Ireland and back down to Spain again.

From a pick-up in one country, to a timely delivery drop-off at a doorstep in another and back again –the Van man that can– Alan Holt! Some of you may not recognize him as he is now all smooth, clean-shaven Yorkshireman.

However, this ‘new-normal’- look only enhances the character and integrity of this man. Alan is open, honest, fair-minded on his pricing, his service and does deliver in an efficient and assured timely manner. https://www.facebook.com/europeanvancourier

Currently, Alan is doing a very popular two trips a month. He will not only deliver in one direction but bring pre-arranged, synchronized cargo back on the home-run. Please give him notice as he fulls up pretty quickly. He is a very approachable guy so don’t hesitate to give him a call. (Usually replies within a few hours, as he may be driving.)Or drop him a line on :info@eurovancourier.co.uk

UK: +44 7823 596124

Spain: 0034-602577018

This is a perfect legally, registered and fully insured business, as well as all items, for your peace of mind. He is not flying under the radar. So your goods are safe. He is totally reliable and trustworthy.I personally received cargo delivered promptly to my finca here, near Tortosa, today. He was courteous, professional and helpful. I will definitely be using him again, but for a family box to be delivered to West Yorkshire, U.K., in late October.

“With decades of experience in the haulage industry, planning and transporting sensitive, delicate and high-value items throughout the UK and Europe, we have the knowledge and experience to move your items safely and efficiently from door to door. Whether you need us to transport documents in an envelope, house contents or a classic motorbike, we can transport it safely and efficiently. European Van Courier Ltd. provide you with a live tracking link, so you can monitor our vehicle throughout its journey, and you can message the driver directly to rearrange delivery.”

Basically, what he says, he does deliver!

Alan Holt pops up everywhere and you can now follow him on Instagram toohttps://www.instagram.com/europeanvancourier/.

Srixon golf balls

has a soft feel for both male and female professional and amateur players.

This image has an empty alt attribute; its file name is SrixonLadyPink4.jpg

The selection of which golf ball to tee-off with is a personal choice of the player. Srixon has them in both ‘notice-me’ yellow, snow-white or lady-pink, with an appropriate same-slogan on both – soft feel.

This image has an empty alt attribute; its file name is Lady-Srixon3.jpg

The Brand name.

The golf product name is as important to the manufactures survival in this crowded global field, as to the players choice. It needs to be unique, modern, (even if it has evolved from the long parent company’s descriptive name) and of course, trademark clear! The spelling can be coined and unusual, by that it becomes memorable and identifiable! Yet, have a feel and tone in the name that flows implying the texture and potential of these golf balls in every swing-male or female.

So, where does the name Srixon come from?

Believe it or not, the Japanese parent company (Sumitomo Rubber Ltd, now SRI Sports Ltd), first manufactured rubber products since 1909 especially, motor racing tyres. So too did Michelin and Dunlop.

Sumitomo is a surname and their Marketing team soon realized that name would not fly, even though some surnames still have a place of longevity in the naming world.

How do you pronounce Srixon correctly?

Aside: I asked once again for clarification from my resident linguistic colleague in Japan.

ts スリクソン、surikuson (the ku is relatively quiet). So the main feeling is “slick” + “on”

Also, in Japanese, R and L are not easily distinguished from each other as there is only one sound they have which is similar to both of them. They often will mix these letters when translating to Roman characters, such as writing rice as “lice” etc.. so Srixon should have been Slixon if they had carefully considered the name for English speaking customers.

Global English speaking variations on the name Srixon.

These are for information (but please refer to the correct Japanese pronunciation above) to company directors and product managers how important it is to say your name out loud on the international markets before committing to the name on the table. You may not have a century to prove your brand worth!

Below are a few of the more common one’s heard around the golf fraternity

  • Sir-icks-on;
  • Sh-ryan;
  • See-ree-on;
  • Six iron -(Where did that come from as syllables are transposed?)

Conclusion.

I wasn’t seeking out Japanese words/products/names per se. I was merely fascinated by the spelling compared to how different continents would pronounce that morpheme “srix”. Fortunately, the mispronunciation has caused no harm in this case and the Brand is strong with world recognition and lasted over a century.

Furthermore, setting aside the Japanese prefix element the suffix “Xon” is a person’s first name that means “God is good” and is of Hebrew origin. It sounds like <Shon> but is common among modern-day naming of Asiatic children.

Srixon (always designing new products) holds the largest number of golf ball patents in the world! The product name works- it flies off the golf shelves as fast as it flies off the tees! It has that soft feel and tone to it. If you missed this golfparty.es because of ‘lockdown’ there will be many more supporting this strong brand name – S-R-I-X-O-N.

(c) Naming Alphabet Soup 101: Rosie Reay and www.brighternaming.com

TOkyo SHIBAura Denki name changed to K I O X I A

The coined abbreviated historic founders’ name of T O S H I B A Memory announced in April 2022 their brand name change to Kioxia.

Etymology

  • The new name is a commingling of the parent manufacturing company’s home language of Japanese and Classical Greek, to form a smooth tone, a sleek unique global name that will ‘be heard above the herd’ of their competitors.
  • K i o k u is Japanese meaning memory
  • A x i a is Greek denoting value
  • End result equals K I O X I A
  • So how do we say it in Global English: Key-oh-koo-she-uh
  • Spelled out in Japanese it’s キオクシア (My thanks goes to the pronunciation guidance from a resident Japanese speaking Naming Consultant colleague.)
  • On their website, they have ニュース beneath the name. By merely looking at the graphic image of that word as a non-Japanese speaker I read it (with a tongue in cheek quip) as ‘equals 1 name from 2 words’.

Why the name change?

Damage limitation to a global name that incurred a massive financial disaster investment in the American nuclear reactor industry and as a result, suffered a tarnished brand image.

Now Toshiba has a complex infrastructure and a nightmare of a headache to bring all their global companies of varying names from creation or from mergers and amalgamations to all fall inline under the new and I’m sure what is going to be an eye-opener of a strong, unified umbrella shouting out Kioxia.

One of the European companies to undergo a radical name change is OCZ Storage Solutions Ltd in the UK. The OCZ part of the name flies out of American parentage originally. Yet the ‘Storage Solutions’ is very generic and to someone not in the know, it could imply any kind of general storage and not necessarily Memory. Thus, metamorphosis has seen Kioxia Technology UK Ltd emerge.

On the continent, the formerly Toshiba Memory Europe GMBH embraced their new name as Kioxia Europe GMBH

Kioxia

Product Branding Architecture.

The innovative new-look corporate logo of a silver Kioxia is refreshing – encircling cleverly the different and individual product colours of magenta, light green, orange, yellow, white the light blue, and black writing enhances the final touches of the brand image “Communication colours.”

The reasoning behind the colour branding is to make them highly recognizable and customer friendly so they can select and recall quickly the right product for their specific memory application solutions.

Kioxia Aim

The heritage foundations of the mature Toshiba still exists but this progressive memory technology is the new growth and the core creating uplifting choice experiences to be the world leader of ever-evolving Memory.

Under Covid-19 Conditions

More and more people are being forced under Covid-19 virus lockdown restrictions to stay safe at home and need to continue work online remotely from their normal workplace. They need a product that is reliable for their comprehensive Memory Portfolio.

Kioxia is so dedicated to expanding their new brand and customer needs they have continued manufacturing at two plants in Japan: Yokkaichi Plant and Kitakama Plant even while the Japanese government extended the State of Emergency across the whole country.

October 2019 they formally altered the company name but all the marketing and opening out globally was planned for April 2020, and they tried not to succumb to the Covid-19 pandemic as a deterrent to their evolving new Memory businesses. Yet their care and safety to those employees on the production lines have been increased, monitored, tested, and is paramount to the Corporation of Kioxia.

(C) 2020 Brighter Naming and Rosie Reay: Naming Alphabet Soup 101

Fair Exchange Xerta

Fair Exchange Xerta – Catalonia and afar

Xerta or Cherta they are one and the same place, however this service is not limited to the friendly village along the canal and the River Ebro, it is open to Spain. After all we have Fedex, Correos (buyer collects or pay postage.)

This is an open group set up on our best e-friend and confidante  a.k.a. Facebook. Here is another innovative lady in southern Catalonia, moving and shaking, inspiring us all to post our items for exchanging.

In the festive spirit, there is more – it is free of charge and with Maggie’s blessing, in serving the community.

What you have to exchange need not be mega big or exceptional, but it may be just what someone else is looking for. The old adage of  bartering and swapping prevails.

“Fair enough,” I hear you say, “but what if I have what they need, yet do not want the exchange they are offering?”

“It is very easy and straight-forward. Talk to them. Persuade, debate, exchange, recycle, haggle, swap, sell or give freely.” After all, we are in the season of giving and goodwill.

There is another angle to this Fair Exchange Xerta group; you need something but they have nothing to exchange. Fair enough – put forward your request politely and be honest in what your budget limit is subject to your approval of goods.

Now this is a very interesting angle; you wish to promote an event or have a business(one ‘man’ or corporate) and want to promote your products or services. This is a novel outlet to get your business out there in less than the 30 second elevator pitch. The charging is done on a sliding scale to suit the client –  be it weekly, monthly, tri-monthly, or sixth-monthly, annually or a one off.

Please contact Fair Exchange Xerta on Facebook or email artofmakingmiracles@gmail.com

 

Costa Woman online – something for every woman living in Spain.

In order to spread the word the Welcome on this site says it all: “Costa Women is a social community and business networking group for women living in Spain to share friendship, support and provide knowledge about living in this vibrant country.”

There are so many different groups already in operation from Writers to Green fingers and so on. On the other hand why not join up and form a group that is prevalent to you. You will definitely receive support and will make many new friends and colleagues.

This is  a wonderful  platform for networking your own interests and business, then going onto to hook up with them on Twitter, (@rosiereay), Facebook and LinkedIn.

You also receive a monthly newsletter and you can advertise and promote local events fiestas and write abut anything, not sordid nor derogatory prose.  I’ve homed in on other members blogs and have found empathy and friendship with ladies in other parts of  Spain. It is so interesting to see how other people live their lives and become part of their environment. It amazes me daily as I continually marvel at finding out something new or learning about  somewhere else.

Yet, you don’t  leave behind your old friends as once you are a member you can invite them to join. It is brilliant!

 Rosie Reay  from Catalonia, Costa Daurada  would love to see more people from our comargue on there. It is not just for the charming and delightful ladies of  the southern costas. You may even find friends on there you know already.

 

Tortosa – supermarkets compete on opening times

Tortosa is becoming inundated with supermarkets. On one hand it is inspirational that these food giants are still expanding during the crisis period. On the other hand, how are they going to encourage more shoppers through their doors when there is such high unemployment? At the end of the day there is only so much money in anyone’s pocket to spend on food.

So it was with interest I notice the different supermarkets are staggering their opening and closing times to widen the catchment area. This is good news for Expats who like to shop early, later or even on a Sunday.

Carrefour down by McDonalds opening hours are:
Monday to Saturday – de lunes a sabada
09:00h – 22:00h
and the best news is they are open on Sundays and holidays – Domingoes y festivos de apertura:
09:00h – 15:00
Carrefour Market
Carretera de Tortosa, 43500 Tortosa
977 51 03 30 ‎

HiperSimply (aka Sabeco) you get an extra half hour : Monday to Saturday
09:00 -21:30

Mercadona in front of Aldi down the road from McDonalds opens at:
09:15hrs – 21.15

C-42 Tarragona / Valencia, BARRANC llet – Tortosa

Here is a very handy link not just for the other “10” food halls but other opening hours of shops in Tortosa or choose your town – choices and more choices

Tortosa 20 minutes off the coastline

Choices of 10 food halls

 

© 2012 – All rights reserved – BrighterSpain.com

Is it safe to talk branding again?

More and more people are daily re-thinking their employment options  after cut-backs, re-trenching and lack of replacement employment out there -irrespective of which town, village or country they live in.

So what are they doing about finding a remedy to having gainful employment?

Folk are setting up small Expat businesses after relocation to live their dream. Some may have run a business of their own before. Others it might be a totally different, sometimes exciting and more often than not scarey at all the facets one has to consider.

Man is not an island and we can’t be all things at all times no matter what walk of career-life we have travelled from and studied in.

Marketing and branding may be a whole new ball game to you. It more than crafting a few lines for an advert, blog or making your own website.

This book is the latest from a wide range from the pen of the SilcionValley marketeer-author-speaker at:

http://www.brighterbranding.com/

This book is geared for smaller businesses or start-ups, maybe you’ve formed a new partnerships just starting out with marketing your company, yourselves or your product and hopefully, product range too.

This is a valuable business must-have tool to your future success.

How to do it. By people who have done it.

http://www.fodenpress.com/EBBrandingMsg.html

Bought the land but nowhere to live?

I know of a solution to your predicament.

I’ve close friends returning to UK and they have the most amazing and comfortable mobile home for sale in beige and green trim with full window shutters and beautifully maintained.

When you walk inside it you will be amazed at the homely 2 bedroomed, full bathroom, comfortable lounge and fully fitted diner-kitchen.

There is more!

All furniture is included in the price.

Still more! Washing machine, dryer and gas cooker as well as fridge Freezer also included in the price.

The bottomline: 20,000 euros. This price is so good and less than 50% of the full price.

Located along the Ebro River on the outskirts of Benifallet off the C12 in Catalonia.

The buyer must collect and transport it.

Call Tracy or John  977 260 119

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